BILLBOARD MAGAZINE AD
Role: Design, Illustration, Typography, Art Direction
Copywriter: Mike Draper
Creative Direction: Anthony Spera | Mike Draper
A Billboard Magazine ad for Sway Calloway’s induction into the Radio Hall of Fame for his work as the host and emcee of Sway’s Universe on SiriusXM’s SHADE45 channel.
NEW YORK ABORTION ACCESS FUND ONE PAGER
Role: Design, Art Direction
The team over at NYAAF (New York Abortion Access Fund) commissioned me to create a one pager that displayed what the past year looked like for them as well as introduce themselves and their mission to those who may not know. The one pager that they had the year prior was a fuchsia color and consisted of large stats that competed with one another on the page. For this direction, I felt it would be appropriate to have sections to clearly divide information and provide a visual hierarchy for the information the team wanted to prioritise. In addition to this, I made the design choice to go with a color that not only aligns with activist groups that are pro-choice, but have a color that is gender neutral.
SIRIUSXM’S ESPN U RADIO AD
Role: Design, Art Direction
Copywriter: Reagan Ward
Creative Direction: Anthony Spera
A print ad aimed at long-term and potential subscribers who love college sports. ESPN U Radio provides live coverage of college football games along with exclusive interviews. This particular ad ran during the NCAA football season and highlights all the benefits of becoming a subscriber. The digital banners and social OOH for performance marketing were built off of this design.
MUSICAL PLAYLIST FAMILY GUIDE
”Detroit Sounds Like”
Role: Design & Art Direction
Creative Direction: Veronica Scott-Miller
Detroit Sounds Like is one of the many playlists created by Veronica Scott-Miller, a music historian, that dives into the roots of sounds from Detroit. Museums often create family guides for exhibitions that serve the purpose if giving extra context to the exhibition. This family guide serves the same purpose for the playlist and provides a tangible understanding of why music originating out of Detroit is so important.
NEXSYS’ ONE PAGER
Role: Design
Art Direction: Christopher Gottardo
Creative Direction: Jennifer Rand
A one pager that details the benefits of having a greater user experience in apps used within the real estate industry.
This one pager, while informative, was designed to stay true to the brand identity of Nexsys.
